Deep Blue
Deep Blue is a stablecoin issuance platform focused on advancing global financial access and efficiency through blockchain technology. With its DBUSD stablecoin, Deep Blue combines traditional currency stability with digital finance benefits, supported by a network of regulated partners to ensure security and excellence. Deep Blue aims to set new standards in global value transfer.
Task
We were tasked with building Deep Blue’s full identity from the ground up, partnering partnered closely with the founders to develop a distinctive visual identity and establish the foundational design for their website. This required translating Deep Blue’s core values into a compelling, modern brand presence and narrative that bridges both individual and corporate user expectations. Our approach aimed to create a digital experience that not only embodies Deep Blue’s mission but also resonates with diverse audiences. The main goal was to set the stage for Deep Blue’s future growth in the global fintech landscape.
Creative Strategy
Our creative strategy for Deep Blue focused on building a brand identity that aligns with the sophisticated yet accessible nature of their stablecoin platform. We aimed to create a design language that communicates stability and innovation, visually reinforcing Deep Blue’s position as a trusted financial solution in the fast evolving digital currency space.
A key part of the overall strategy was how we could take the logo and create a strong coin icon that could represent DBUSD and even other future Deep Blue stablecoin currencies across various crypto and decentralised platforms.
We focused on how we could unify Deep Blue’s brand message across all touchpoints, creating a brand experience that connects with global users and reflects the company’s vision for streamlining the transfer of value, fostering global financial inclusion and growth. Our strategy aimed to establish an identity that feels both timeless and refreshingly innovative within the stablecoin space.
Brand Identity
The Deep Blue logo was thoughtfully designed to symbolise both stability and prosperity. At its core, the two overlapping coin shapes represent the 1-to-1 peg of DBUSD tokens to fiat currency, showing the stablecoin’s full backing and reliability. With Deep Blue’s strong ties to Asia, we were inspired by the traditional Chinese “Feng Shui” wealth ship, a symbol of prosperity and protection, which reflects Deep Blue’s mission as a secure digital store of wealth. These sails are angled forward to embody Deep Blue’s vision of pushing digital finance into the future, evoking themes of exploration and advancement
Website and Digital
We developed Deep Blue’s website guiding the process from initial wireframes through to final delivery and launch. Our team designed two distinct iconography styles tailored for Deep Blue’s digital presence: the primary style aligns closely with Deep Blue’s core brand identity, while the secondary leverages ASCII symbols, reflecting the text-based data encoding intrinsic to blockchain technology. Throughout the project, we collaborated closely with Deep Blue to support their partner onboarding and pitching process, including the design and creation of visually compelling pitch decks that clearly communicate Deep Blue’s vision and value.
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